Achala Nilan Ganegoda
Hello!
I'm Achi...
My Story
For over 7 years, I’ve been diving deep into the world of digital marketing, and I’ve loved every minute of it. From leading a talented marketing team to crafting omnichannel campaigns that really connect with people, this work is more than just a job for me; it’s my passion.
Along the way, I’ve mastered platforms like Adobe Creative Cloud and Google Analytics, and I’ve even embraced AI to push the boundaries of what’s possible in targeting and performance. But at the heart of it, I’m all about telling stories and creating experiences that resonate through social media, email marketing, or paid campaigns.
This portfolio is more than just a showcase; it’s a small reflection of where I’ve been and where I’m heading. Take a look around, and if you’re looking for someone who blends creativity with strategy and a genuine love for what they do, drop me an email at achala.ganegoda@gmail.com or connect with me through LinkedIn!
My Journey
| June 2023 - Present · 1 yr 5 mos
Marketing Associate
NCS International Co.
Created social media content for multiple platforms, developed visual reports, implemented Monday.com for project management, optimized digital campaigns using KPIs, conducted market research, managed email marketing, executed paid search ads, and designed promotional materials. Managed WordPress content and a 17,000-customer database.
June 2019 - Nov 2022 · 3 yrs 6 mos |
Marketing Lead
Star Globalfoods (Pvt) Ltd.
Collaborated with senior management to develop digital marketing strategies. Spearheaded social media, content marketing, and omnichannel campaigns. Managed website SEO and UX, led paid ad campaigns across platforms, and tracked performance metrics using analytics to optimize ROI and strategy.
| Jan 2017 - May 2019 · 2 yrs 5 mos
Marketing Executive
Star Dogs (Pvt) Ltd.
Planned advertising campaigns across online, print, and other mediums. Developed social media strategies to boost sales and brand awareness. Created content and visuals using design tools, managed SEO efforts, tracked social media metrics, and built relationships with clients and media representatives.
May 2016 - Dec 2016 · 8 mos |
Marketing Trainee
Star Dogs (Pvt) Ltd.
Maintained a marketing database, created daily social media posts for brand growth, and generated sales through product information. Assisted teams in aligning strategies with data-driven insights and designed graphical illustrations to present market research findings.